The Proximate SelfHow the people of Proxima Centauri came to be subjugated by the people of Alpha Centauri is not important. It happened to have happened…Jul 12, 2021Jul 12, 2021
Sexit“Ultimately a thing exists only by virtue of its boundaries, which means by a more or less hostile act against its surroundings.”Jul 2, 2021Jul 2, 2021
Brand Flakes“Planning should start not with what ads do to people, but with what people do with ads.”Feb 17, 2019Feb 17, 2019
DigitingOr how to annoy your potential customers without hiring an advertising agency.Feb 11, 2019Feb 11, 2019
The Day Apartheid Came HomeThe problem with bureaucracy doesn’t lie in its inefficiency; it lies in its efficiency.Jan 23, 2019Jan 23, 2019
Reasons to Believe: Fluoride, Brexit and the Nicene CreedA clear brand positioning requires a compelling “reason to believe”. Problematically, as Hugo Mercier and Dan Sperber have now so…Jan 20, 2019Jan 20, 2019
The Inexhaustible Equity of SlothThere’s money in sin. And the deadlier the sin, the more valuable it tends to be.Jan 13, 2019Jan 13, 2019
