Gordon TorrThe Proximate SelfHow the people of Proxima Centauri came to be subjugated by the people of Alpha Centauri is not important. It happened to have happened…Jul 12, 2021Jul 12, 2021
Gordon TorrYour Wife Has CancerWhat do you do when you’re told your wife has cancer?Jul 6, 2021Jul 6, 2021
Gordon TorrSexit“Ultimately a thing exists only by virtue of its boundaries, which means by a more or less hostile act against its surroundings.”Jul 2, 2021Jul 2, 2021
Gordon TorrBrand Flakes“Planning should start not with what ads do to people, but with what people do with ads.”Feb 17, 2019Feb 17, 2019
Gordon TorrDigitingOr how to annoy your potential customers without hiring an advertising agency.Feb 11, 2019Feb 11, 2019
Gordon TorrThe Day Apartheid Came HomeThe problem with bureaucracy doesn’t lie in its inefficiency; it lies in its efficiency.Jan 23, 2019Jan 23, 2019
Gordon TorrReasons to Believe: Fluoride, Brexit and the Nicene CreedA clear brand positioning requires a compelling “reason to believe”. Problematically, as Hugo Mercier and Dan Sperber have now so…Jan 20, 2019Jan 20, 2019
Gordon TorrThe Inexhaustible Equity of SlothThere’s money in sin. And the deadlier the sin, the more valuable it tends to be.Jan 13, 2019Jan 13, 2019
