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Gordon Torr
Gordon Torr

70 Followers

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Jul 12, 2021

The Proximate Self

How the people of Proxima Centauri came to be subjugated by the people of Alpha Centauri is not important. It happened to have happened that way in those particular versions of their respective solar systems in a galaxy we call the Milky Way in that particular version of the multiverse…

4 min read

4 min read


Jul 6, 2021

Your Wife Has Cancer

What do you do when you’re told your wife has cancer? What do you think, what do you feel, what do you say? First you learn. There are tumours in the pancreas and the liver, too many and too advanced to resect. What does resect mean? To remove surgically. Where…

Cancer

3 min read

Cancer

3 min read


Jul 2, 2021

Sexit

“Ultimately a thing exists only by virtue of its boundaries, which means by a more or less hostile act against its surroundings.” Robert Musil, A Man Without Qualities The instinct of those who fear the dilution of their identity is to build walls. …

4 min read

4 min read


Feb 17, 2019

Brand Flakes

“Planning should start not with what ads do to people, but with what people do with ads.” —JWT’s Stephen King, in an address to the 13th Asian Advertising Congress, 1982. I was at an brand planning conference in 2010 when, after a long night of presentations on the very latest…

Advertising

3 min read

Brand Flakes
Brand Flakes
Advertising

3 min read


Feb 11, 2019

Digiting

Or how to annoy your potential customers without hiring an advertising agency. Brand content that treats digital as an extension of the one-to-many media paradigm is advertising by another name. …

Advertising

6 min read

Digiting
Digiting
Advertising

6 min read


Feb 6, 2019

What We’re Made Of

Buckle Up #26 “No brain at all, some of them, only grey fluff that’s blown into their heads by mistake, and they don’t Think,” said Eeyore. There were no consequences. The police pulled back the dogs and I sauntered past them as casually as I could into the Johannesburg evening…

Politics

10 min read

Politics

10 min read


Jan 23, 2019

The Day Apartheid Came Home

The problem with bureaucracy doesn’t lie in its inefficiency; it lies in its efficiency. As of today, the 21st of January 2019, three and a half million people in the UK will have to apply for permission to stay in their own homes. These are not illegal immigrants. They are…

Brexit

6 min read

Brexit

6 min read


Jan 20, 2019

Reasons to Believe: Fluoride, Brexit and the Nicene Creed

A clear brand positioning requires a compelling “reason to believe”. Problematically, as Hugo Mercier and Dan Sperber have now so convincingly demonstrated in The Enigma of Reason: A New Theory of Human Understanding, human beings will find reasons to justify their behaviour, their beliefs and their brand choices only after…

Advertising

11 min read

Advertising

11 min read


Jan 13, 2019

The Inexhaustible Equity of Sloth

There’s money in sin. And the deadlier the sin, the more valuable it tends to be. We’ll start with lust because everything starts with lust. Forbes estimates the value of the global pornography business at between $2.6 billion and $3.9 billion a year. Hard figures are difficult to come by…

Pornography

13 min read

The Inexhaustible Equity of Sloth
The Inexhaustible Equity of Sloth
Pornography

13 min read


Dec 31, 2018

The Will of the People

1 min read

The Will of the People
The Will of the People

1 min read

Gordon Torr

Gordon Torr

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