Gordon TorrThe Proximate SelfHow the people of Proxima Centauri came to be subjugated by the people of Alpha Centauri is not important. It happened to have happened…4 min read·Jul 12, 2021----
Gordon TorrYour Wife Has CancerWhat do you do when you’re told your wife has cancer?3 min read·Jul 6, 2021----
Gordon TorrSexit“Ultimately a thing exists only by virtue of its boundaries, which means by a more or less hostile act against its surroundings.”4 min read·Jul 2, 2021----
Gordon TorrBrand Flakes“Planning should start not with what ads do to people, but with what people do with ads.”3 min read·Feb 17, 2019----
Gordon TorrDigitingOr how to annoy your potential customers without hiring an advertising agency.6 min read·Feb 11, 2019----
Gordon TorrThe Day Apartheid Came HomeThe problem with bureaucracy doesn’t lie in its inefficiency; it lies in its efficiency.6 min read·Jan 23, 2019----
Gordon TorrReasons to Believe: Fluoride, Brexit and the Nicene CreedA clear brand positioning requires a compelling “reason to believe”. Problematically, as Hugo Mercier and Dan Sperber have now so…11 min read·Jan 20, 2019----
Gordon TorrThe Inexhaustible Equity of SlothThere’s money in sin. And the deadlier the sin, the more valuable it tends to be.13 min read·Jan 13, 2019----